The character has also been the subject of researches in literature, making him stand out in fiction based on his traits and growth. Although some initially saw him as a typical manga and anime protagonist comparable to those in other shōnen manga, others have praised his personality and character development as he avoids stereotypes typically seen in similar media. Naruto's character development has been praised by anime and manga publications and has drawn scholarly attention. Merchandise based on Naruto includes figurines and keychains. Naruto is voiced by Junko Takeuchi in the original animated series and Maile Flanagan in the English adaptations.

Kishimoto changed his design for Part II of the storyline, which starts two-and-a-half years after Part I. He has revised Naruto's image many times, providing the character with different clothes intended to appeal to Western audiences and to make him easier to illustrate. Kishimoto gave Naruto a dark side by adding tragedy to the character's past. When creating Naruto for the initial part of the series, Kishimoto kept the character 'simple and stupid', while giving him many attributes of an ideal hero. Naruto appears in the series' films and in other media related to the franchise, including video games and original video animations (OVA), as well as the sequel Boruto: Naruto Next Generations, where he is the Hokage, and his son, Boruto Uzumaki, is the protagonist. His carefree, optimistic, and boisterous personality enables him to befriend other Konohagakure ninja, as well as a ninja from other villages. Despite this, he aspires to become his village's leader, the Hokage, in order to receive their approval. The villagers ridicule and ostracize Naruto on account of the Nine-Tailed Demon Fox-a malevolent creature that attacked Konohagakure-that was sealed away in Naruto's body. As the series progresses, he is a young ninja from the fictional village of Konohagakure (Hidden Leaf Village).

Naruto Uzumaki ( Japanese: うずまきナルト, Hepburn: Uzumaki Naruto) ( / ˈ n ɑː r ə t oʊ/) is the titular protagonist of the manga Naruto, created by Masashi Kishimoto.

Hokage in Epilogue and Boruto: Naruto Next Generations From left to right: Part I, Boruto franchise, and Part II designs by Masashi Kishimoto

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